5 Simple Ways To Get More Customers

By ElmerFizz

Sooner or later, at some point in the business development cycle,
every business owner asks themselves the following question:

How can I attract more customers who will spend more money and
bring me more profits?

A perfectly reasonable question unless you are in business only
to give away your product or service. Most business owners are
not in business just to provide charity and they need some way to
attract more customers who will spend more money.

The official name for getting customers is - customer acquisition
- and it is the first system any business owner should put into
place. Buying office furniture, designing business cards,
applying for licenses, purchasing computer systems -- none of
these counts more in a business than customer acquisition. To
make a profit and stay in business, every business owner needs a
reliable way to get more customers.

Hands down, the very best way to acquire more customers is
through a direct response marketing system. This simply means
that whatever method a business owner chooses to prospect for new
customers should have a built-in way of tracking response so the
owner knows where the customer came from. And here is the secret
to attracting more customers to your business.

You must tell your potential customers where they can find you
AND give them a compelling reason for doing business with you.

This actually is the secret behind all marketing. All marketing
practices can be boiled down to this one thought. Tell your
potential customers where they can find you and why they should
do business with you. It sounds so simple when you think about
it, but this is one of the major stumbling blocks to a successful
business. The owner thinks potential customers will spend time
and energy searching out a company to do business with.

Wrong, wrong, wrong.

Most potential customers will shop only at places they already
know. Stop and really think about this for a minute. Most
potential customers will only shop at places they already know --
AND they need a good reason to do business with you. If they do
not know how to find you, they will not be coming to buy from
you. You must find a way to tell potential customers where your
business can be found.

Here are 5 simple ways to do just that:

1. Send everyone in your zip code a postcard announcing a sale
at your place of business. AND have them bring in the postcard
to receive the discounted price.

2. Distribute a press release detailing the latest breakthrough
in your business field, available only at your place of business.
AND include a special telephone number for customers to call for
more information.

3. Give a speech at the Chamber of Commerce. AND hand out
problem solving brochures with your address, phone number and a
special code number for customers to use to get a discount.

4. Take out a yellow pages ad. AND include a discount offer in
the ad.

5. Become the local expert in your business field by being
interviewed on the radio. AND include a special phone number for
customers to call during the broadcast to get more information.

Many business owners regard marketing only as a necessary evil.
They would rather concentrate on their core business activities.
But when they use these simple methods to harness the powerful
secret to getting more customers, they can eliminate the pain of
marketing. Then their businesses will be truly successful in
bringing in more customers, more money and more profits.

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