Postcard Marketing
"The Economical Way To Conduct Business"
The humble postcard is making a comeback!
Once lost in the glitter of the dot com era, both online and offline marketers are rediscovering the value of the simple postcard.
When used properly, no other marketing tool can compare with postcards.
They make prospects aware of your product or service and motivate them into action.
"Want to take
Your Business to the next level? Stop messing with
Safelist and FFA Pages! Discover How To Use Postscards and you can be
shopping on Avenue Montiagne in Paris next spring!..."
Postcards
"Back to the Future!"
If you were a contestant on Jeopardy and the answer was "Postcards," what would the question be?
How about:
"What is one of the most incredibly effective, yet under-utilized methods for driving qualified buyers to your website?"
Maybe you think Postcards are a little old-fashioned for your snazzy new website?
Think again...
Online advertising has become so ubiquitous that many people have reached the point where they just tune out. Average banner ad clickthough rates have dropped to below one half of one percent. Software companies now sell products that automatically block online advertising.
In their zeal to stop Spam, Internet Service Provider's use Spam filters that now routinely eliminate even legitimate email communications!
Do you remember what happened with the Federal Trade Commission launched the Do Not Call registery at the end of June 2003?
Millions of the confirmation emails that were sent to those who registered were trashed by the Spam filters!
And since the Do Not Call registery employes a double Opt-in process, those people were not able to confirm their submissions!
In this respect, direct response marketing has come full circle. An "old fashioned" advertising medium like postcards, which might have been considered passé a couple of years ago, is now the state-of-the-art!
What makes postcards so effective?
One reason is that they can't be "deleted"...think about it: how much junk email do you receive every day? How much of it do you actually read? If you're like most people, you hit the delete key before you even read the message. With postcards, your sales message is guaranteed to be seen by your prospects.
Another reason postcards work is because they're highly visual. You know the saying: "A picture speaks a thousand words." Most of your prospective customers are too busy to read a thousand words, but with postcards, you can convey your entire sales message in an instant.
Gary Halbert likes to talk about how people sort their mail. As they paw through the mail, they put all the personal mail in one pile and all the junk mail in a second pile. Then they will go through the personal mail pile first, and maybe get to some of the junk mail later. If a particular piece of junk mail attracts their attention for some reason, they might open it, but the rest is headed for the trash.
However, during the sorting process, since everything on a postcard is immediately visible, the post card is immediately read to see what pile it should go in. And in the process of reading the card, the message is received!
You only have a second or two to grab the attention of a
prospect. And a postcard accomplishes that mission!
Postard advertising and postcard marketing are back in vogue. Marketing postcards can be sent to your customers as personalized postcards for any number of occasions, including holidays, birthdays, special events, or special offers and they help to economically keep you in touch with your customer base and develop that all important relationship between you and them. Promotional postcards should be in every online marketer's bag of tricks!
There are lots of other reasons why you should consider adding postcards to your marketing mix...but rather than getting into a lengthy explanation here on our home page, you can visit our articles and case studies sections for additional information.
Or, better yet, download three free chapters from Alex Mandossian's course, "Marketing With Postcards".
Alex is the world's foremost authority on postcard marketing.
In fact, he recently developed an entire course on this one subject. If you're like most business people, you're always looking for that extra edge to boost your sales and stay ahead of your competitors.
Alex can help you gain that edge by teaching you the secrets that have helped his clients earn tens of millions of dollars.
As a special gift for you, we've made arrangements with Alex to offer you three free chapters from his renowned book, "Market With Postcards"
Click here to learn more about marketing with postcards and to download your three free chapters from Alex's book "Market With Postcards" now!
Can you imagine what your profits could
be only 6 months from now?
Download Your Free Marketing With Postcards Chapters
Now!
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